Platforms
After years of developing custom sites with Adobe Dreamweaver, we have moved to building websites on consumer-friendly platforms like Squarespace, WordPress, Wix and Weebly. These platforms offer intuitive user interfaces and they empower non-technical users to make ongoing updates. That way you don't have to keep coming back to your web developer for simple edits and additions. The templates are modern and sophisticated, and they can be extensively customized. They are responsive (mobile-friendly), and offer a powerful set of integrated functions, including e-commerce. Although there may certain scenarios where a completely custom-coded site is required, these platforms— coupled with our expertise in design and user experience—are an ideal solution for most organizations, including larger corporations. Search Optimization SEO (search engine optimization) a specialty in which code and content tactics attempt to increase web traffic. Part of SEO involves strategically including keywords and key phrases in the text to help increase search ranking. The writing we do will capture your organization's story with copy that is targeted, relevant and compelling. In doing so, we will likely hit many of the key phrases an SEO specialist would hit. We will also include the standard Meta Tags in the code that help search engines recognize your content. However, if search is mission critical to your business model, you may want to consider an "SEO specialist." |
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