Confluence Studio
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    • Memory Hole
  • Studio
    • Welcome
    • Communication
    • Process
    • Value
    • Identity
    • Branding + Media >
      • Brand Fetish
      • Your Grandfather Drank Hamm's
  • Portfolio
    • Brand Identity
    • Marketing Materials
    • Advertising
    • Copywriting >
      • Stories Campaign
    • Websites
    • Publications
    • Event + Fun
    • Food + Wine
    • Illustration
    • Architectural Sketches
  • Client Proofs
  • Stories
    • Governor's Driver
    • Ghost Town, Nevada
    • Little League Odyssey
    • Rust Belt Kitchen >
      • Pittsburgh Sports Memories
    • Ride or Die - Easter 2022
    • Scenes from a Funeral Day
    • The Carter Family Right Down in Your Blood
    • The Gods Speak Thru Emmylou
    • Neverland, Midtown Sacramento 1990s
    • Fear & Loathing in Carmichael
    • Airplane Wreck, 1986
    • Avalanche on Mt. Tallac, 2005
    • Lost & Found in the Black Rock
    • Johnny Banchero's Big Pitch
    • Quiet Wisdom of Miss Betsy
    • Finding Nigel, Part 1
    • Finding Nigel, Part 2
    • Huck Finn Fever Dream
    • A Hungry Dog Goes Farther
    • Booze Cruise
    • Sages of LA Nightlife
    • Independence Day, 2016
    • Dumb Luck Happenstance
    • Fable of Orson Grisby
    • Ichiro, What is the Meaning of Life?
    • Diary of a Career Path Death Wish
    • Chasing the Ghost Clemente
    • The Anti-Epiphany of Raider Fan
    • Atonement Has No Statue of Limitations
    • The Colonel's Epic Round
    • Ball Games & Clocks
    • Fragments & Memories
  • Go Wide
    • Reading Room
    • Desportes
    • Capers, Crimes & Bad Decisions
    • Joker
    • Eccentricities
    • Flavor Town
    • Tipple
    • Flicks
    • Mind Games
    • Artsy
    • Tunes
    • Type Geek
    • Printing Craft
    • Science-y
    • Nooks & Crannies
    • Photog
    • Memory Hole
Good design adds intrinsic value to products, companies and brands, and can be an investment that yields great return. Consider the story of an Amador County vintner who enjoyed a doubling of annual sales after simply redesigning the wine label. Case studies in this vein abound.

This is especially so today—we live in an age and a culture that places a high value on visual communication. Today’s media has an energy, a diversity of style, and a range of what’s commercially acceptable that is unprecedented in any other time in history.

We live in an age and a culture that places a high value on visual communication

According to business author Tom Peters, mistake number one (that he’s seen managers make) is treating design as a veneer issue rather than a soul issue. He says it’s a mistake to view design as something you do at the end of the process to ‘tidy up’ the mess, as opposed to understanding that it’s a ‘day one’ issue and part of everything. I have found the clients who understand this often end up achieving better results.
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Welcome    Communication     Process    Value    Identity    Branding+Media
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Confluence Studio
justin@confluencestudio.com
916.717.5050
Sacramento, California
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