Demas Law Group Print and Digital Brand Campaigns
Personal injury attorneys have a reputation as ambulance chasers and over-the-top self promoters. You know, those guys with the loud, cheesy billboards with the word "Accident" in big red type. Demas, on the other hand, is a class act. They are practicing at a very high level. So the challenge was to find a way to differentiate them from the more typical members of their profession.
For the past two years we have created campaigns that humanizes the firm, while still communicating their toughness and dedication to their clients. In 2018 we chose a dark, moody theme to underscore the serious nature of the work they do. In 2019, we switched it up and went with a lighter look.
The ads touch on the fact that often Demas is representing individuals and going up against large, well-funded corporations and insurance companies. In that sense, there is a David & Goliath element to their work.
The ads are running in local publications, law publications to drive attorney referrals, and as digital ads where they create impressions based on user keywords.