Confluence Studio
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  • Studio
    • Welcome
    • Communication
    • Process
    • Value
    • Identity
    • Branding + Media >
      • Brand Fetish
      • Your Grandfather Drank Hamm's
  • Portfolio
    • Brand Identity
    • Marketing Materials
    • Advertising
    • Copywriting >
      • Stories Campaign
    • Websites
    • Publications
    • Event + Fun
    • Food + Wine
    • Illustration
    • Architectural Sketches
  • Client Proofs
  • Cowtown Stories
    • Governor's Driver
    • Ghost Town, Nevada
    • Little League Odyssey
    • Rust Belt Kitchen >
      • Pittsburgh Sports Memories
    • Ride or Die - Easter 2022
    • Scenes from a Funeral Day
    • Recipes from a Rancho Cordova Kitchen
    • Action Heroes on Mt. Parnassus
    • August Slipped Away to a Moment in Time
    • The Carter Family Right Down in Your Blood
    • The Gods Speak Thru Emmylou
    • Neverland, Midtown Sacramento 1990s
    • Buy the Ticket, Take the Ride
    • Melinda's Magic Pussy
    • Fear & Loathing in Carmichael
    • Airplane Wreck, 1986
    • Avalanche on Mt. Tallac, 2005
    • Lost & Found in the Black Rock
    • Jimmy Bravo's Big Pitch
    • Quiet Wisdom of Miss Betsy
    • Finding Nigel, Part 1
    • Finding Nigel, Part 2
    • Huck Finn Fever Dream
    • A Hungry Dog Goes Farther
    • Going to the Symphony on Drugs
    • Booze Cruise
    • Double Down Throwdown, Bro!
    • Sages of LA Nightlife
    • Independence Day, 2016
    • Dumb Luck Happenstance
    • Fable of Orson Grisby
    • Rodent Jihad!
    • Little Pink House in Louisville
    • Hung Be the Heavens in Scarlet
    • The Island of California
    • Ichiro, What is the Meaning of Life?
    • Chasing the Ghost Clemente
    • So Long Say Hey Kid
    • Ball Games & Clocks
    • Diary of a Career Path Death Wish
    • The Anti-Epiphany of Raider Fan
    • Atonement Has No Statue of Limitations
    • The Colonel's Epic Round
    • The Hunger Artist
    • Fragments & Memories
    • poems
  • Go Wide
    • Reading Room
    • Desportes
    • Capers, Crimes & Bad Decisions
    • Joker
    • Eccentricities
    • Flavor Town
    • Tipple
    • Flicks
    • Mind Games
    • Artsy
    • Tunes
    • Type Geek
    • Printing Craft
    • Science-y
    • Nooks & Crannies
    • Photog
    • Memory Hole
Demas Law Group Print and Digital Brand Campaigns
Personal injury attorneys have a reputation as ambulance chasers and over-the-top self promoters. You know, those guys with the loud, cheesy billboards with the word "Accident" in big red type. Demas, on the other hand, is a class act. They are practicing at a very high level. So the challenge was to find a way to differentiate them from the more typical members of their profession.

For the past two years we have created campaigns that humanizes the firm, while still communicating their toughness and dedication to their clients. In 2018 we chose a dark, moody theme to underscore the serious nature of the work they do. In 2019, we switched it up and went with a lighter look.

​The ads touch on the fact that often Demas is representing individuals and going up against large, well-funded corporations and insurance companies. In that sense, there is a David & Goliath element to their work.

​The ads are running in local publications, law publications to drive attorney referrals, and as digital ads where they create impressions based on user keywords.
2019 Campaign
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2018 Campaign
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Confluence Studio
[email protected]
916.717.5050
Sacramento, California
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